Business research free essay sample

Organizational Behavior and Human Decision Processes Unethical business research conduct is something you see everyday that managers try to find and resolve before the situation escalades. Unethical conduct is a problem in the work place, because of people lack of morals and values. This paper will discuss how unethical behavior affects businesses. It will address why and how individuals chose to use unethical judgments and how to resolve it. The reader will get a better understanding of how the situation can be avoided from the beginning. This paper will provide prime examples of unethical business conduct. This article will teach others about unethical business conduct. The first thing the reader must understand is what is unethical conduct? We must identify the two words separately; unethical means lacking of principles or not willing to cooperate with proper rules of conduct. Conduct means the manner of which an individual behaves. Unethical conduct generally means one not conducting themselves with proper moral and principles. We will write a custom essay sample on Business research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Normally in corporate America before people are hired at any job, they must read and understand the principle by which the business goes by. Rather it’s a business that operates machinery or a fast food restaurant all have a code of conduct that they must abide by. Manager’s jobs are to reinforce and to insure that all employees are following the code of conduct and they are abiding by all he principles. Once an employee violates the principle, the mangers position is to discipline that individual. A prime example of unethical conduct, deals with a recent case at Red Lobster. There was a Hispanic employee that worked in the kitchen, in then dish area. This man was an older male in his 50’s. There was an attractive African American woman who worked in the kitchen with the food. Everyday this male would see this young lady he would stop what he was working on and say, â€Å"Hello beautiful†, and rub her hand. She nicely said, â€Å"Hello†, and gently pulled away from this man. Everyday the same thing act would go on. Apparently time goes by as she felt he was just being too nice. One day this young lady had to get some utensils out of the dish area. The utensils were placed under the sink. She had to kneel down to reach then utensils. As she kneel down to reach them, the man was calling other male employees over to look at here rear end. She turned around and they all fled. She immediately notified her manager about what went on. Her First the manager had to collect information from other employees that had heard or seen this man in action. In this case the behavior that was unethical was the male calling his friends to look at the woman rear. The injured party was the young lady. The unethical behavior affected the business as whole. Because the manager had to stop all of the employees from being extra friendly with one another, they could no longer hugs, hand shake, or anything of the sort. The way the behavior could have been avoided is by the male choosing better judgment and being respectful to others. In conclusion many situations in corporate America can avoid unethical business conduct if they abide by the rules and principle that are laid out for them. The management properly handled the situation in guideline with the corporate office. The male was disciplined. The research to make the case came from not only one employee but five other women.

Compare and contrast how power relations influence the growth of the r

Introduction Australia is better known as one of the liberal democracy around the globe. The notion of the liberal democracy suggests a distinctive perspective on power (Starrett, 2009). The growth of economy and other significant industry in the globalization is largely depends on the mutual relation between the two country. In the age of globalisation power relation help to maintain the overall economy of the country and also help to growth and become one of the most developed country around the globe. Australia and New Zealand are two of most significant country. The continuing economic bend puts a target on the overall role of the renewable energy in the overall growth of the economy. The energy industry fuels the economy and the overall steady availability hence it is important to consider the energy sector in details. This will ensure that there is constant supply of energy to meet the demand. Power relation influence the growth of the renewable energy industry Australia is a small greenhouse gas polluter around the global but it has one of the worst per capital as it very dependent on the electricity on its abundant reserve of coal, which eventually helps the country one of the largest exporter of the polluting fuel. Power relation with the new Zealand and Australia will help the countries to grow in the field of renewable energy as Australia and New Zealand are the country which are suppose to have most of the renewable energy. Power relation helps to influence the overall growth of the company and helps to increase the overall renewable energy (Srensen, 1979). Business practices helps to improve the relation between the countries and thus help to increase the overall economic growth of the country in the global platform. Australia has abundant coal resource whereas the New Zealand have geothermal power station, which constitute total around 77% of the electricity total electricity. With the help of the renewable source the both the count ry have should produce a better result and help them to growth in the near future. Conclusion The renewable energy such as solar power, wind power, coal etc are present in Australia and New Zealand in abundant, which helps to generate electricity and other significance to fuels, which helps to grow the overall economy of the country (Langwith, 2009). Thus, help to increase eat renewable sector into one of the major sector, which add significant part of the economical growth and thus increase the GDP of both the country. Tasmania focus for 100% renewable, Australia commits to 20% renewable by 2020, Australia is drying out due to greenhouse gas emissions. The pwer relation with the New Zealand will help the Australia to increase their performance related to the renewable energy sector. As New Zealand, is equipped with all the renewable energy when compared with Australia. Globalization is one of the primary activates which the country adapt to become globalised nation which eventually help to improve the economic condition and thus generate economic growth of the country. Power relation will enhance the renewable energy sector of both the country (Da Rosa, 2005).

Historical Perspective of Changyu Wine Company

Ynatai Changyu Pioneer Wine Company Limited is a Chinese wine company that produces and sells wine, brandy and tonic wine in the Chinese market as well as other international markets.Advertising We will write a custom essay sample on Historical Perspective of Changyu Wine Company specifically for you for only $16.05 $11/page Learn More The company was established in 1892 and remains the largest and oldest wine producing company in the Chinese market. The cumulative wine output is estimated to be 80,000 tons annually (Changyu 3). The company has a 21 percent of the Chinese wine market share. Sales Volumes Amid the global recession experienced in 2007-2009, ChangYu was ranked by a Canadian research firm among the few wine companies that beat the financial odds to improve their market shares in foreign markets as well as earn a more strategic place in the global wine market (CN wine news (a) 2). In the period between January and November 2008, the volumes o f wine sales in the Chinese wine market registered a 32.9 percent increase (CN wine news (a) 3). In the global market place, Changyu was raked in the seventh place after attaining $890 million in 2008. Wine enterprises that came before it included Constellation brands ($ 3358.8million), EJ Gallo ($3080 million), Foste’s Group ($1667.9 million), Castel-Freres ($980 million) and the Wine group ($910 Million). Earlier in 2007, Changyu had attained the 10th ranking in the global market, and was ranked at 79th place among the largest Chinese companies in the local market. At the time, the sales revenue for the wine company was approximately 27 billion Yuan. Still, this was way below what market analysts believed a global wine company should have in terms of sales revenue. Changyu’s general Manager said that the company was targeting attaining annual sales revenue of at least $ 1.5 billion annually (CN wine news (a) 11). To do this however, the company acknowledged that it w ould need to increase its production, adopt better sales techniques and move to newer markets.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Products Some of the wine brands that have great sales potential include the 4 chateaus brand and the Jiebaina Brand. The latter registered 1,600 tones of sales in 2007, consequently earning the company 700 million Yuan, which translated to 40 percent of the total Changyu revenue in the same year. Overall, the company has products in the wine category, brandy, sparkling wine and healthy liquor (China daily 1). Number of Stores In China, Changyu has at least one distribution outlet in each province. The outlets sell wine and other products manufactured by Changyu to wholesalers only. The wholesalers on the other hand are mandated to deal with retailers, who sell the products to the consumers. In the export market, Changyu has distribution networks in over 20 countries. The largest exporters of the company’s products include the United States, Netherlands, Thailand, Belgium and Singapore among other countries. Between 2001 and 2007, Changyu had only four wineries in New Zealand, Beijing and two provinces of Shandong and Liaoning (Underwood 5). The company promoted these wineries at wine culture clubs and eventually managed to get more consumers to come aboard. This was in line with the â€Å"4+1† strategy that the company had earlier adopted. The strategy involved opening four chateaus and developing a single core product. In most chateaus that came up after the initial trial, the Jiebaina was the core product that was promoted (Underwood 4). Changyu increased its distribution network by employing more people in its sales team. Jenster (cited by Underwood 4) notes that in 1989, the company had only three sales people. In 2006 however, the company had a record 1500 sales people. In 2008, the company was working with a web of wholesalers throughout China to distribute its products to 3,000 nationwide retail outlets. In 2009, Yan reported that Changyu had adopted a vertical distribution in 2002 with the aim of addressing some of the challenges that the company faced with powerful distributors (11).Advertising We will write a custom essay sample on Historical Perspective of Changyu Wine Company specifically for you for only $16.05 $11/page Learn More With such distribution, the company was able to break down the control of sale terminals from the distributors and give the control back to the company. Changyu did this by sending regional sale representatives to the main sales regions. The action to send the sale representatives to specific regions weakened the power that distributors had on the company’s products and consequently helped the company to achieve control of all the terminals in its sales networks. Yan reports that this approach enhanced distribution of the company products and also improved sales (10). In a report filed by CCTV in 2006, Changyu’s General Manager was quoted as saying that the company had constructed a distribution network in more than 40 regions and countries in preparation to rolling out an international brand. â€Å"We will purchase wineries in Australia, France and Italy when the right time comes† Hongjiang (quoted by CCTV broadcast 3). In 2008, Changyu invested 200 million Yuan in promotional activities of the Jiebaina Brand. The company also put up a new product line for the brand and also improved its manufacturing technology (Yan 3). Overall Industry Context Changyu’s performance since its return to the active market in 1989 has been a story of one success after another. Its â€Å"4+1† strategy has worked well with the consumer to restore the Chinese confidence in their locally brewed wines. The winning of a court battle in 2007 in order to retain the Brand name â€Å"Jiebain a† for its red wine had positive outcomes for the company, because the Chinese had come to associate the â€Å"Jiebaina† brand (although different wine brewers used the name for their red wines) as an authentic Chinese brand.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Relationship with marketing In the Chinese Market, Wine is categorised as a fast moving consumer product. Changyu’s main competitors in the Chinese market are: Dynasty and Great Wall. According to CN wine news (a), Dynasty and Great Wall concentrate their marketing activities on restaurant channels (12). Chang Yu on the other hand markets 55 percent of its products to the retail market. Statistics on China’s wine marketing trends indicate that restaurants account for 51 percent of the market share, while retail channels account for 49 percent of the market share. From this statistics, it is therefore apparent that the Dynasty and Great Wall concentrate their marketing efforts on the 51 percent market share (which they have to share), while ChangYu concentrates on the 49 percent market share represented by the retail outlets. The retail outlets gives the marketing department in ChangYu quite a number of marketing platforms since the retail channels comprise of supermark ets independent food shops and specialty shops (Yan 12). Like every other fast moving consumer product, there must be an existing good working relationship between sales and marketing in Changyu. This is especially so because sales usually depends on the amount of efforts that the marketing department puts in place. In Beijing for example, CN wine news (b) notes that Changyu faces stiff competition not only from the main competitors mentioned elsewhere in this essay, but also from small wineries which sell their products at relatively low costs (4). In spite of the competition however, the sales for Changyu products have remained constant over the years especially in the restaurants and retail outlets. To uphold this, the marketing department in the company have had to enter into an agreement with Donghaixinye Trading Co., which is responsible for the placement of Changyu’s two brands (Cabernet and Castel) in Beijing (Styles 4). In this market, this action by the marketing te am has enabled the sales department to record 35 million Yuan in the Beijing’s 800 people high end market and 45 million Yuan in the middle and low income target market. Changyu’s preference within the Beijing market is rated at 35 percent, something that is credited to the marketing efforts by the company towards placing its products more strategically in the highly competitive market. CN wine news (b) further reports that Changyu has taken advantage of the Chinese high patriotism, which means that most people prefer local wines than imported wines (4). Since Cabernet and Castel are two of its brands that target the high-end market, Changyu specifically markets such in high end hotels in major towns where the wealthy Chinese patrons frequent. To beat competition, Changyu like other players in the wine sector also carries out promotions and sells consumption packages at reduced costs during holidays (Wine China 2). The wide range of wine and alcoholic beverages, Changy u is able to tap into both the brand –conscious consumer market that attaches quality to the specific brands, and the price-conscious consumer market, which is easily swayed by prices and promotions. According to CN wine news (b), majority of the middle-class and low income earners falls in the latter category. Incidentally, any market player intent at selling volumes has to focus their marketing efforts on this category of buyers, since the majority of the population in china are middle income earners (16). Market statistics indicate that young people who have fewer commitments in life, and have just entered the job market are more willing to spend money on entertainment. Compared to the senior citizens, CN wine news (b) notes that wine selling at 250 to 300 Yuan has more appeal with the young population, while the senior citizens tend to prefer wine priced between 10-35 Yuan. Middle aged wine drinkers on the hand prefer wine priced between 40 and 60 Yuan (45-52). Developmen ts in China’s Wine Industry With Changyu being among the three biggest wine makers in the Chinese market, the growth of the wine industry has worked to the company’s advantage. Together with Dynasty and GreatWall, Changyu enjoys 50 percent of the Chinese wine market share. The remaining 50 percent is shared by other local wine makers as well as international wine imports. Collectively, the three leading wine manufacturers (Changyu, Dynasty and GreatWall) earn 67 percent of all profits generated in the industry (China Business Intelligence 6). According to China Trade Gateway, the Chinese wine markets has started experiencing the positive effects of a booming economy, where a considerable number of the population acquires purchasing power and are hence able to spend on consumption patterns which were previously seen as a preserve of the rich (1). In addition to consumers purchasing alcohol for purposes of using the same at home, the increased entertainment venues which serve wine as one of the main alcoholic beverages is another consideration that will enlarge the wine market in the country (Styles 3). Being one of the large wine companies in the company, the recent trends can only mean better sales for Changyu. Critical Evaluation Changyu’s selling approaches is seen to be serving the company’s interests well so far. The company seems to have a clear target market for each of its products and also seems to have a strategic position in the market. While the company has some of the premium wines meant for the high end market, it seems to recognise that volume of sales in a business do matter and have hence designed specific products to cater for the emerging middle class income earners. The court battle won against other wine makers over the trademark of the name â€Å"Jiebaina† seems to be working well so far. Before winning this court case, which will eventually mean that Changyu is the only company that trades its red wine u nder the Jiebaina label, the name was used as an antonym for red wine (Underwood 8). The effect of the sole ownership on the red wine brand manufactured by Changyu will most probably be an increase in the sale volume of this specific brand of wine. Reports by the CN wine news (a) indicate that apart from the Chinese people buying local made wines out of patriotism, they also consume red wine more due to related health benefits (45). The recognition of the wine maker in international wine circles also means that its products can now target an international market just like other international wine makers do. Luckily for the company, the wine quality seems to be satisfying both the domestic and international markets meaning that product quality is one of the company’s strong marketing strategies. Conclusion In most consumer products, sales are a direct resultant of marketing, whereby the right product is sold to a specific market at the price most appropriate for that market. H ow a product is branded or packaged and promoted also contributes significantly to the volume of sales that a product attains in a competitive market. Other factors that affect sales include product placement and distribution. By placing the product in outlets where the intended consumer can easily see and purchase the same, the product manufacturer is more likely to register increased sales. For Changyu, the distribution in the Chinese market looks like a well thought strategy that not only makes the products available to the mass market, but also one that seals any loopholes that may create dependence on the distributors. Overall, Changyu sales continued on an upward trend even in the middle of the recession. This could only mean that either the quality is extremely good that people still bought even when the economic times were hard, or that the marketing of the products still continued irrespective of the recession. A third alternative would be that the target market Changyuâ₠¬â„¢s products were not as severely affected by the recession like other people were. Whatever the case, it is evident that Changyu made profits when other companies (especially) in other sectors were complaining about reduced consumerism. Works Cited CCTV broadcast. Construct Global Distribution Network, Create International Brand. July 2006. 23 March 2010. http://www.changyu.com.cn/english/history/news0001.asp?id=1000000328 ChangYu. Getting Better with Age. Dec. 2004. 23 March 2010. http://www.changyu.com.cn/english/history/news0001.asp?ID=1000000406 China Business Intelligence. China’s Wine Industry development and Import Analysis (Part 1): Bright prospects for China’s Wine Market. Dec. 2008. 22 March 2010. http://chinabizintel.com/industry-updates/chinas-wine-industry-development-and-import-analysis-part-1.html China Daily. The predicts for Chinese wine industry of 2008. Feb. 2009. 23 March 2010. http://www.winechinaexhibition.com/en/news2.html CN wine news (a). Wi ne sales of Changyu Jumped to No. 7 in the World. April. 2007. 22 March 2010. http://www.cnwinenews.com/html/200904/7/20090407083054.htm CN wine news (b). China’s Wine Industry development and import Analysis. May 2009. 23 March 2010. http://www.cnwinenews.com/html/200907/28/20090728162702.htm Styles, Oliver. China to become leading wine producer? Decanter Newsletter. May 2008. 22 March 2010. http://www.decanter.com/news/255843.html Underwood, Laurie. Winning Strategic case 1: Up the price ladder with Changyu: China’s Oldest wine producer moves upscale, heads offshore. Dec. 2009. 23 March 2010. http://www.ceibs.edu/link/latest/22323_2.shtml Wine China. Changyu. Dec. 2008. 24 March 2010. http://www.winechina.com/en/brands/chy01.asp This essay on Historical Perspective of Changyu Wine Company was written and submitted by user Harmony J. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Cute Love Quotes

Cute Love Quotes Love quotes can be both romantic and sad. However, the ones that always make me smile are the cute love quotes. These charming quotes never fail to grab my attention. Use the following cute love quotes to bring a smile to the face of your beloved and show how much you care. American ProverbYou have to kiss a lot of toads before you find a handsome prince.TalmudWhere love is, no room is too small.Jean-Francois de la HarpeWe never forget those who make us blush.AnonymousYou know when you have found your prince because you not only have a smile on your face but in your heart as well.​Joseph BarthMarriage is our last, best chance to grow up.Joanne WoodwardSexiness wears thin after a while and beauty fades, but to be married to a man who makes you laugh every day, ah, now thats a real treat.Erich SegalTrue love comes quietly, without banners or flashing lights. If you hear bells, get your ears checked.Pearl BaileyWhat the world really needs is more love and less paperwork.Mark TwainAfter all these years, I see that I was mistaken about Eve in the beginning; it is better to live outside the Garden with her than inside it without her.Lisa HoffmanLove is like pi: natural, irrational, and very important.AnonymousLove is when you wake up thinking of no one else but, that person!Robert FulghumWhen we find someone whose weirdness is compatible with ours, we join up with them and fall into mutually satisfying weirdness and call it love true love.J. D. SalingerThats the thing about girls. Every time they do something pretty, even if theyre not much to look at, or even if theyre sort of stupid, you fall half in love with them, and then you never know where the hell you are.Zora Neale HurstonLove, I find, is like singing. Everybody can do enough to satisfy themselves, though it may not impress the neighbors as being very much.Sacha GuitryI am in favor of preserving the French habit of kissing the hands of ladies. After all, one must start somewhere.Guy de MaupassantA legal kiss is never as good as a stolen one.Michael LeunigLove one another and you will be happy. Its as simple and as difficult as that.

Structuring Your MessageUNIT4DB Essay Example | Topics and Well Written Essays - 500 words

Structuring Your MessageUNIT4DB - Essay Example In this paper, we will address why the opening of a presentation is crucial and some ways to prepare an effective one. The opening, beginning or introduction of a presentation tells the audience what is to come and what to expect. According to Mary Munter (2002), one must remember to â€Å"set the stage†, â€Å"grab attention†, â€Å"use humor with caution† and â€Å"state recommendations† in preparing for the opening. (p. 43-44) She underscored the fact that this is the part where the presenter introduces the topic, sets the pace, and establishes credibility. There are several styles in doing so, but it is recommended to use a formal introductory device. Effective formal openers include anecdote, humor and involving question. Steve Mandel (2000) explained these extensively in his book, The Effective Presentation Skills. Anecdote, which is usually humorous though not always, tells of a short story to illustrate a point. Humor, on the other hand, uses a joke as a springboard to seize attention and break the ice. Mandel, however, warned against humor that has something to do with sex, race, religion, or any other personal topic. According to him the humor must be linked to the speaker, topic, audience, or the occasion. It should be conservative. Involving question is a bit tricky, so if one does not know his audience, he could ask for a show of hands after asking an open-ended question. This is a safe way since audience might give a wrong answer or crack a joke at the presenter’s expense. (Mandel, p. 24) Informative presentations do away with these devices and instead call for introductions that state facts and figures. (Asha, p. 96) In this case, statistical data or citing the agenda is used to open the presentation. Confidence adds up to the impact of a presentation. That is the reason why practice and preparation is important. I have seen a very good presentation ruined because the presenter

Nissan Skyline Essay Example | Topics and Well Written Essays - 1500 words

Nissan Skyline - Essay Example In 1954 the two companies were merged together. (http://history.jbskyline.net/). The Nissan Skyline is an intermediate-size automobile range sold in Japan and other countries. It is available in either coupe or sedan body styles, and is sold in North America, South Korea, Taiwan, and the Middle East as the Infiniti G35. The first Skyline under the Prince marque was marketed as a luxury car. It featured a 1.5 L (1482 cc) GA-4 engine producing 60 hp (44 kW). It used a de Dion tube rear suspension and was capable of 87 mph (140 km/h). The car weighed around 1,300 kg. Prince Skylines were produced as four door sedans and five door station wagons. Apart from the sedan the Skyline also spawned pickup truck and van lines called the "Prince Skyway." The model with quad headlights appeared in 1957, powered by the same 1.5L engine. Its production went on through 1961. After Fuji Precision Industries changed its name to Prince the S50 series was launched. This second generation car soon became one of the most popular cars in Asia. It was powered by the G-1 engine, a 70 hp (52 kW) version of the old GA-4. A 1,862 cm engine was also available, delivering 91 hp. In 1962, this model was restyled as the S21S series (Pinker 1990). New styling for S50 became available in 1963. In 1966 after the merge of Nissan and Prince the S50 came out with Nissan Skyline marking. This model lasted in production through 1967, featuring hand-built Michelotti bodies in elegant coupe and convertible versions. These cars used the 1.9 L (1862 cc) GB-30 engine, producing 83 hp (61 kW). In mid-60s Prince created a racing GT Skyline. It was basically a variation of the S54 featuring the larger 6-cylinder G-7 engine from the Gloria S40, though the engine compartment needed modification to fit that long engine. Prince had high hopes for winning the 2nd Japanese Grand Prix with their new vehicle. Competing against the Porsche 904, the Skyline managed 2nd through to 6th places. After the success of the GT Skyline another version, Prince 2000GT was released to the Japanese market. In February 1969 the first GT-R Skyline came out. Nicknamed the Hakosuka amongst fans, it used the new 2.0 L (1998 cc) S20 I6 engine which produced 160 hp (119 kW), being therefore equal to the top sports cars of the time i.e. Nissan R380 racing car with its GR8 engine. First GT-R's were sedans, but a 2-door coupe version came out in March of 1971. To make the cars as light as possible for racing purposes the designers have stripped them of unnecessary equipment thus showing prominent results on track such as 33 victories of the sedan in less than two years and the 50 victories of the coupe in 1972. This GT-R is said to have been a competitor of Mazda's third rotary engine machine, the RX-3, and it is said that the two cars performed a desperate effort for victory at the circuits. The GT-R was also a favorite of wild street racers who roamed the streets at night at that time. It is claimed that the art of drifting began among Japanese racers when they purposely engaged their emergenc y brakes as a way to counter understeer on their GT-Rs. One of the most famous Japanese drifters was the Drift King Keiichi Tsuchiya (http://history.jbskyline.net/). New GT-ES came out with a turbocharged engine, the L20ET, which was the first turbo engine to power a Japanese-manufactured vehicle. Turbo versions had no intercooler and no blowoff valve installed until the R32 powered with the

Smart Clothing Was Designed With Technology Media Essay

Smart Clothing Was Designed With Technology Media Essay In Bostons museum of science, the second annual seamless fashion show was held. A show where technology and art, meet clothing. The purpose of this show was twofold, showing the work of designers, and the display of technological clothing. A lot of people think wearable technology is only things like watches says Liu a participant(Toupin,26). Fashion and style should fit naturally into our life and wearable technology comes in allowing connection and interaction with our environment more better(Toupin,26). Many of the projects in this show have a message or hidden agenda. The artists want to make a statement about the world outside. For example Liu created a messenger bag that would display images that describe the person who owns the bag. She says this would communicate a true characteristic of that person since people judge others just by the way they look. The messenger bag shows a picture from your favourite CD or your blog. There is a device in the bag that connects to an image sharing database allowing transmission of files to other people with the same bag within a certain distance(26). This type of wearable technology allows huge communication and simple connections with others surrounding us, and especially today, people are hungry for connections Lisa Monrose(Toupin, 26). So what is the future of technology embedded in fashionable wearables? Predictions of the near future according to industry analysts are that clothing may provide a benefit to our health with the prediction of garments delivering vitamin supplements to the skin, that help maintain the moisture and temperature of the human body(Abernathy 1999) One can predict things like cellphones in clothing, food holders in clothing, memory glasses,and maybe even internet access within the clothing we wear. Senior vice president of Xybernaut Corporation which created a wearable computer with the companys name on it, says that even though these gadgets may be omnipresent as the future arrives, there will be a huge constant issue for power for tech wearables(Abernathy 1999). There are a few concerns and negative aspects of mixing technology in with a wearable. What is the point? Well ABC news, Washington post and other institutes had a say in this topic: Donna Abernathy: Privacy becomes an issue with technology when technologies monitor, trade alter and hold hostage of out personal data. Haidee Allerton: The same way smoking is banned in places, the same way cell phones in public will be banned. Well all be using these things, technology becomes everything everywhere Aims for wearable computing came about around the mid and late 1990s. Barfield and Caudell claim the development of wearable computing is as a result of the need and desire for people to access data and information while being mobile(Beloff 47-53). Wearable technologies today are compared to cyborgs. In 1960 two scientists Manfred Clynes and Nathan Kline thought about how an interaction between a machine and a person could make a person feel as if the machines were a part of them(Heibeck 2006). Cyborgs was coined as a concept extending human functionality to achieve things(Beloff 47-53). Something like driving your own car makes you cyborg. As you drive your car, the car becomes an extension of your body allowing you to drive something you cannot do without a car. What about if you never got out of the car? How would having the car connected to you change your day to day life? With the developing of smart clothing, scientists look at what life might be like if the human-machine inte raction lasted more than the normal periods. We wear clothes on our bodies nearly 24/7. We could practically become cyborgs. Scientist and professor Alex Pentland, says we need smart clothing to be smarter. Humans have problems learning things they need to learn as it is. Smart clothing can help you get information just when you might need it(Heibeck 2006). He predicts things like memory glasses, health monitors built into clothes, and a sixth sense type thing where one can know where all their friends are and how their doing. For ex. A smart clothing can sense your mood and communicate how you feel to others. A signal would then show up on your friends mood ring(Heibeck 2006) can we say emotional instant messaging? So what about people cheating and using this technology to their easy advantage? Alex says calculators are already like cheating. When something becomes common everywhere, it becomes a part of everywhere(Heibeck 2006). Alex says privacy is a huge advantage of smart clot hes. He says he would rather info on his body than on a computer people can log onto. The only negativity he sees in these wearables is making these clothes washable since water and technology dont quite get along(Heibeck 2006). Research is saying wearable technology is present and will definitely have a future. During the 1960s the earlier developments emerged in the field of wearable technology and virtual and augmented reality. The first head mounted display was done around this time by Ivan Sutherland created the first wearable see through head mounted display. This along with many other examples are considered predecessors in the wearable technology field. With ubiquitous computing, it has been argued that technology has become invisible because of its success WeiseWeiser Brown 1996; (Clark 2003). The general acceptance of technology allowing everyday use of it, causes this invisibility(Beloff 47-53). This type of transparency of technologies and the focus of technologys functionality leaves out how these devices actually impact the world. For example, the clock, it structured and organized the lives of people. Even though we have so many technologies today, many of them are deeply embedded into society(Beloff 47-53). Clearly there are points of advantages and disadvantages when it comes to integrating fashionable wearables and technology. But wearable technology within our clothing and fashion can be life altering. The relationship between fashion and technology is a large gap between visual vs. Functional. Within our environment, many practises and actions occur simultaneously. With technology enabled in this space, its potential is high. This opens doors to constructing other perspectives to technology and everyday life(Beloff 47-53) . There is so much potential for fashionable wearables if we integrate technology within it. Something as important and global as saving peoples lives can be heightened in the realm of what we wear. People with Parkinsons disease could decrease the risk of injuries in their lives with the use of something they wear everyday- clothes, wearables! The use of sensors in clothing can monitor adults who live alone. Signal sensors that can record movement, evaluating over time, can allow sick elderly people to engage in their usual daily routines with no interruptions, while facilitating medication dosages improving the life in patients with this disease(Patel 200). Something like this would be worn more for the purpose of its function rather than the purpose of looking great in a fashion sense. In this case, functionality overrules fashion. Marcy Koontz says electronic garments are making their way into the spotlight of media and now into our closets. People want and need the access to information and communication on the go(USA Today 2001). Koontz notes that the development of these technologies are already there. Smart clothes used to mean something like a jacket with tons of pockets or water resistant coats. 21st century smart clothes are now in the world of integrated technology(USA Today 2001). Smart clothing was designed with technology as its focus and not fashion(USA Today 2001). But if we can integrate technology into clothing and make it work, then our next step can be making it look good. If we can make wearable technology a fashion of its own we can create a whole new culture, and a whole new style. The smart clothing discussed throughout this paper were usually meant for office geeks or performance athletes:(USA Today 2001). Technology and fashion haven;t become completely hybrid yet because functionality is still a key issue today. In places like The fashion institute of technology in NY, Ari Vega says fashion designers now recognize high tech clothing(USA Today 2001). Scott Jordan, CEO and founder of ScotteVest, says technology along with a clothing designer, will give you the opportunity to buy the coolest clothes with a benefit, even if you are not the fashionist or the geek:(USA Today 2001). Fashion says its got to look great. Technology says its got to work. W e can make both happen. Technology connects us. The most key thing about the research on the relationship between fashionable wearables and functionality is that functionality must come first in order to make fashionable tech-wearables sell in the business industry. These wearables will then function to connect, to give easy access, to enhance knowledge, to understand data easily, to gain access to sound and imagery instantly, to possibly improve heath, and to basically make life a whole lot easier. Fashion is an extension of the body that can or cannot be visually appealing, visually noticeable, or visually meaningful. It is only an extension of the body that can serve for a few purposes. These purposes arent as powerful as technology in the eyes of a new media student. That core relationship between fashion and functionality is heightened when technology takes a role in the fashion industry. Since technology is considered a useful servant for humanity, we have certain expectations for it(Beloff 47-53). If technology as a tool is successful it allows the transparency of technology to grow that we no longer see the implication of it in our lives because we are so used to it. With wearable technology, this is also the case, following ubiquitous computing and aims at smooth integrating of users and the environment. There are wearable technologies that dont follow traditional guidelines but challenge the aim of technology and make technology visible(Beloff 47-53). These projects open interpretation of possibilities for the way we look at technology today. With this we can develop a better understanding of the relationships between body, technology, and the environment allowing future potential for wearable technologies (Beloff 47-53)